What is a hidden fence?

A hidden fence is an underground pet fencing system that uses a radio signal to keep your dog in a designated containment area, such as a yard; or out of an area, such as a swimming pool, patio, or garden. Hidden fences can also be used to create Indoor Boundaries that work inside your home to keep your pet off a couch, out of a room or away from a kitchen counter. Hidden fences are often mistakenly referred to generically as “invisible fences”. Invisible Fence® is a brand name and Registered Trademark of the Invisible Fence Company.

How do hidden dog fences work?

Hidden fences are created by burying a ‘boundary wire’ a few inches underground around your property. The buried wire carries a harmless, low level radio signal from a transmitter installed in your house or garage. Your pet wears a lightweight, waterproof receiver collar that recognizes the radio signal. As your pet approaches the buried wire, the receiver collar emits a warning signal (audible or vibration). If your pet travels further, he will receive a mild but safe stimulation (also called a “correction”) from the receiver collar. Through a training program, your pet learns to recognize his fence boundaries and learns to stop at the warning signal. Although there are differences in some of the product features, this is how all hidden fences work (DogWatch®, Invisible Fence® and other radio fence brands.)

Will the stimulation from a hidden dog fence collar hurt my dog?

No. The “stimulation” from the collar is unpleasant, but it will not “burn” or injure your pet. It is a sensation similar to the static shock you receive after walking across a carpet in your socks. It is uncomfortable, but it does not harm you.

How does my dog learn where the hidden fence boundary is?

Training is an important part of the process. After we install the hidden fence, the [dealer_name] team will work with you to train your pet. The training includes teaching your pet to recognize the containment area boundaries through a combination of voice commands, audible warning signals from the receiver collar and visual flags that are set in the yard where the pet hears the warning alert. With training, the dog remembers the placement of the flags and associates the flags with the warning signal. As your pet learns, the flags are slowly taken away. Your pet also learns that if he continues beyond the flags and warning alert, he will receive a mild correction (a stimulation from the collar). After training, most dogs do not cross the hidden boundary; they usually stop before the warning signal to avoid the correction.

How much do hidden fences cost?

The cost for a DogWatch Hidden Fence cost varies based on which system is right for you, the number of pets, the size of the property, how many sidewalk and driveway cuts, if you want internal “garden loops”, etc. It is almost always much less than the cost of traditional fencing. Click here to request your free consultation and an estimate for your property. In addition to costing less than traditional fences, hidden fences provide more flexibility and more secure containment than traditional fences. For example, you can contain your dog in your yard, but keep him out of a pool area, garden or driveway gate. Plus, your dog cannot jump over, chew through or dig under a hidden fence. And hidden fences don’t need to be painted and don’t deteriorate like traditional fences. There usually isn’t much difference in the cost of a DogWatch® fence and other Dealer installed brands (such as Invisible Fence®.) Retail brands may seem to cost less than the Dealer-installed brands, but they do not include installation (which can be challenging), training (which is very important), ongoing support or a good Warranty program. Also, Dealer-installed products tend to be better quality than retail brands.

What else do I need to know about [dealer_name]?

[dealer_name] is an authorized DogWatch Hidden Fence Dealer. We are locally owned and operated, and take pride in providing safety and peace of mind to our customers and their pets. We believe that DogWatch designs and produces the best pet containment and training products in the market today, and are proud to be part of the DogWatch family. DogWatch Inc., founded in 1990, is a privately-owned, people-oriented company that takes pride in our quality customer service. Our engineers constantly research and develop new ways to make our products the safest for your pet and the easiest for you to use in your home. Our products are all designed, fully assembled and tested in our Corporate office in Massachusetts. We strive to create the best pet containment products in the industry. Want to know more? We’d be happy to answer any questions you have. You can call us at [dealer_phone] or send us an email at [dealer_email].

DogWatch Amarillo

Hidden Fences for Dogs

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Jay Kellam

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lonestardogwatch@gmail.com
806-674-2851

Our Products

We’re pet owners, too! Comfortable, safe and effective, our hidden dog fences, indoor pet boundaries and dog training products are designed with our families and our own pets in mind. Our products work for pets of all ages, shapes and sizes - click to below explore!

Outdoor Hidden Dog Fences

Indoor Pet Boundaries

Dog Training Products

What makes DogWatch the safest, most reliable Hidden Dog Fence?

Two-Year Battery Life

All DogWatch Hidden Fence collars have a longer battery life than other brands. Fewer batteries are good for your wallet and better for the environment. And, most importantly, safer for your pet!

Pet-Friendly™ Training

We provide on-site training for your and your dog. Our team will guide you through our PetFriendly™ training techniques to guarantee your dog’s success and safety.

Lifetime Warranty

Our hidden dog fences are built to last. We offer a no-nonsense Lifetime Equipment Warranty on all our outdoor containment products, so you will never have to compromise your pet’s safety.

Patented FM Signaling

DogWatch is the ONLY hidden fence that uses an FM frequency; all other hidden dog fences operate on an AM signal. Our patented digital SafeLink® FM technology is the cleanest, safest, most consistent signaling on the market today.

Advanced Safety Features

DogWatch Hidden Fences include exclusive safety features such as AutoMemory®, TattleTale® and FastReact® – not found in other brands. For more information, give us a call to ask for a demonstration!

Customizable Training Settings

All dogs are different. Our products offer multiple levels and settings to fit your pets’ needs. Plus, you can adjust your hidden fence’s settings yourself – without an expensive service call fee!

About Us

Welcome to DogWatch Amarillo, your trusted partner in keeping your pets safe, happy, and free. As a longtime, authorized DogWatch Hidden Fence dealer, we are proud to serve pet owners throughout both the Amarillo and Lubbock, Texas communities.

This product works amazingly well. It does exactly what it is designed to do, which is contain your dog. The customer service is what sets DogWatch apart. It is amazing. We lost our dog's collar recently. Jay and his team had a new collar at our front door within 24 hours. I cannot recommend the product and the company enough!

Brian B.

The service is remarkable. We have been using our underground fence since 2009 and have had no issues. We never have to worry about having our Great Danes in the front yard. Jay's customer service is amazing!

Carl P.

What Our Customers Say

Don’t just take our word for it; see what pet lovers just like you have been saying about working with DogWatch Amarillo. We hope to have the opportunity to make you another one of our satisfied customers.

If you’re an existing customer, please let us know how we’re doing!

Service Area

We proudly service

Abernathy, Adrian, Afton, Allison, Amarillo, Amherst, Anton, Bledsoe, Booker, Borger, Bovina, Boys Ranch, Briscoe, Brownfield, Bushland, Cactus, Canadian, Canyon, Canyon, Cee Vee, Channing, Childress, Clarendon, Claude, Cotton Center, Crosbyton, Dalhart, Darrouzett, Dawn, Denver City, Dickens, Dimmitt, Dodson, Dougherty, Dumas, Earth, Edmonson, Enochs, Estelline, Farnsworth, Farwell, Fieldton, Flomot, Floydada, Follett, Friona, Fritch, Groom, Gruver, Guthrie, Hale Center, Happy, Hart, Hartley, Hedley, Hereford, Higgins, Idalou, Justiceburg, Kerrick, Kress, Lakeview, Lazbuddie, Lefors, Lelia Lake, Levelland, Lipscomb, Littlefield, Lockney, Lorenzo, Lubbock, Maple, Masterson, Matador, McAdoo, McLean, Meadow, Memphis, Miami, Mobeetie, Morse, Morton, Muleshoe, Nazareth, New Deal, Odonnell, Olton, Paducah, Pampa, Panhandle, Pep, Perryton, Petersburg, Plains, Plainview, Post, Quail, Quitaque, Ralls, Ransom Canyon.

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Longest battery life in the industry

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Lifetime equipment warranty + 30-day money-back guarantee

100% locally owned & operated

Compare DogWatch® to Invisible Fence®

Our "hidden fences" are often mistakenly referred to generically as "invisible fences.” Invisible Fence® and Invisible Fencing® are Brand names, products and registered trademarks of Invisible Fence, Inc.

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FAQs

What is a hidden fence?
A hidden fence is an underground pet fencing system that uses a radio signal to keep your dog in a designated containment area, such as a yard; or out of an area, such as a swimming pool, patio, or garden. Hidden fences can also be used to create Indoor Boundaries that work inside your home to keep your pet off a couch, out of a room or away from a kitchen counter.
Hidden fences are often mistakenly referred to generically as “invisible fences”. Invisible Fence® is a brand name and Registered Trademark of the Invisible Fence Company.
How do hidden dog fences work?
Hidden fences are created by burying a ‘boundary wire’ a few inches underground around your property. The buried wire carries a harmless, low level radio signal from a transmitter installed in your house or garage. Your pet wears a lightweight, waterproof receiver collar that recognizes the radio signal. As your pet approaches the buried wire, the receiver collar emits a warning signal (audible or vibration). If your pet travels further, he will receive a mild but safe stimulation (also called a “correction”) from the receiver collar. Through a training program, your pet learns to recognize his fence boundaries and learns to stop at the warning signal. Although there are differences in some of the product features, this is how all hidden fences work (DogWatch®, Invisible Fence® and other radio fence brands.)
Will the stimulation from a hidden dog fence collar hurt my dog?
No. The “stimulation” from the collar is unpleasant, but it will not “burn” or injure your pet. It is a sensation similar to the static shock you receive after walking across a carpet in your socks. It is uncomfortable, but it does not harm you.

How does my dog learn where the hidden fence boundary is?
Training is an important part of the process. After we install the hidden fence, the DogWatch Amarillo team will work with you to train your pet. The training includes teaching your pet to recognize the containment area boundaries through a combination of voice commands, audible warning signals from the receiver collar and visual flags that are set in the yard where the pet hears the warning alert. With training, the dog remembers the placement of the flags and associates the flags with the warning signal. As your pet learns, the flags are slowly taken away. Your pet also learns that if he continues beyond the flags and warning alert, he will receive a mild correction (a stimulation from the collar). After training, most dogs do not cross the hidden boundary; they usually stop before the warning signal to avoid the correction.
How much do hidden fences cost?
The cost for a DogWatch Hidden Fence cost varies based on which system is right for you, the number of pets, the size of the property, how many sidewalk and driveway cuts, if you want internal “garden loops”, etc. It is almost always much less than the cost of traditional fencing. Click here to request your free consultation and an estimate for your property.
In addition to costing less than traditional fences, hidden fences provide more flexibility and more secure containment than traditional fences. For example, you can contain your dog in your yard, but keep him out of a pool area, garden or driveway gate. Plus, your dog cannot jump over, chew through or dig under a hidden fence. And hidden fences don’t need to be painted and don’t deteriorate like traditional fences.
There usually isn’t much difference in the cost of a DogWatch® fence and other Dealer installed brands (such as Invisible Fence®.) Retail brands may seem to cost less than the Dealer-installed brands, but they do not include installation (which can be challenging), training (which is very important), ongoing support or a good Warranty program. Also, Dealer-installed products tend to be better quality than retail brands.
What else do I need to know about DogWatch Amarillo?
DogWatch Amarillo is an authorized DogWatch Hidden Fence Dealer. We are locally owned and operated, and take pride in providing safety and peace of mind to our customers and their pets. We believe that DogWatch designs and produces the best pet containment and training products in the market today, and are proud to be part of the DogWatch family.
DogWatch Inc., founded in 1990, is a privately-owned, people-oriented company that takes pride in our quality customer service. Our engineers constantly research and develop new ways to make our products the safest for your pet and the easiest for you to use in your home. Our products are all designed, fully assembled and tested in our Corporate office in Massachusetts. We strive to create the best pet containment products in the industry.
Want to know more? We’d be happy to answer any questions you have. You can call us at 806-674-2851 or send us an email at lonestardogwatch@gmail.com.